Background

Hidden Valley is the culmination of years of determined patience. Dave Hidden, a winemaker by training, but entrepreneur by nature, has realized his dream. This secluded farm nestled against the Stellenbosch mountains, now boasts a magnificent new cellar amongst its pristine vineyards. The parcel of land was pointed out to Dave in the late seventies by Dave’s Viticultural Professor, he remarked that this was amongst the best vineyard land in South Africa. Dave took heed of this and acquired the property in 1998.

After careful consideration and in keeping with a holistic approach to the environment, the farm was developed to its current glory. Although the winery is a state of the art, gravity fed cellar, it is nestled into side the slope and intended to blend back into the environment in time. The building materials, namely stone, wood and glass are purposely selected to present a contemporary yet functional structure. The cellar is surrounded by vineyards, olive groves, almond orchards and natural vegetation, each occupying an integral part of the farms’ ecosystem. Stainable agriculture is a common theme in every approach both in and outside the cellar.

Philosophy

The philosophy on the farm is "Working With Nature". We ensure that whatever we do on the farm we always are sensitive to the indicators that nature has for and to be aware of her into our plans. “We only have brief custody of this land and when I hand it on to whoever and whenever I want to ensure that the farm is more eco-valuable than when I purchased it ” says Dave.

The Hidden Valley brand is not just about Dave Hidden. It is irrelevant who owns the property. What is relevant is what the team he entrusts to carry out the vision, does with it.

Hidden Valley is a Lifestyle experience to which there are 5 legs:

1)      Wine
2)      Olives and Olive Oil
3)      Food
4)      Conservation and Landscaping
5)      Social Agenda

These are in turn supported by the 5 Senses:

Tasting
Smell
Hearing
Feeling
Seeing

The more we are able to touch these senses when we experience the brand the greater the brand is reinforced with the customer. They simply have a much greater experience on many levels and want to repeat that which is so enjoyable.